Beer In Spain - Building Business Empires


Different cities develop different ways of controlling business behavior.  Although beer becomes more and more popular, there is no invention of a Spanish style, and beer makers look to the north for inspiration - and brewmasters.  During the 19th century, the lager and especially the pilsner takes Spain’s beer market by storm as it does pretty much everywhere else.  Previous social attitudes persist, although a certain invention makes beer not only easier to make but more appetizing to peninsular palates.

Drink along?  Lager or pilsner.


Ciudades diferentes desarrollan maneras distintas de controlar el comportamiento de sus comerciantes.  Aunque la cerveza empieza a tener amplia audiencia entre los consumadores, no se inventa ningún estilo especialmente español, y las cervecerías buscan inspiración y maestros cerveceros en el norte.  En el siglo 19 es la lager, tipo pilsner sobre todo, que conquista el mercado de España, igual que los demás de Europa.  Las actitudes sobre la bebida y la gente que la bebe persisten, a pesar de un invento que hace la producción de cerveza más fácil y barato, además de más apeticible al paladar penínsular.

Bebe con la presentación!  Lager o pilsner.

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