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Showing posts from April, 2021

The Future?

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The tastes of consumers are constantly changing, at least as a whole.  Also, the economic landscape is never static.  In spite of our nostalgia for old-time family businesses, we often gravitate towards the cheaper, more available, products of less beloved companies.  Changing demographics are also a problem for small companies, which have to keep a close eye on what the local buying population is looking for.  Sure, it’s possible to ship products faster and cheaper than ever before, but is that expense, however relatively small, worth it to the small brewer?  And not to mention, will we ever truly get out from under the thumb of COVID-19?  Well, yeah, someday.  But in the meantime, what does it mean for craft beer, and what will the business turn into in the end? Drink along?  It’s back to free choice, but I encourage you to support your local breweries and beer pubs. Los gustos de los consumidores siempre están cambiando, al menos en general. ...

Craft Grows Up And Out

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It’s a little romantic to think of homebrewers and craft brewers keeping to their roots, pleasing their local clientele, and not worrying about expansion and development the way other capitalist pigs do.  Romantic, and not very realistic.  Sure, some people might have started with that plan, but those who want to actually run a business sometimes have to make decisions that are not quite in line with their personal ideals.  What we see, then, is small breweries expanding or selling...selling out that is, to Big Beer, which by the end of the century was a multinational industry with plenty of money and influence to throw around.   Drink along?  Any beer that has macromoney. Es un poco romántico pensar que los homebrewers y cerveceros artesanos quedarán para siempre con sus principios, atendiendo los clientes locales, sin preocuparse por la expansión o desarrollo en la manera de otros cerdos capitalistas.  Romántico, y no muy realista.  Por supuesto, alg...