The Future?

The tastes of consumers are constantly changing, at least as a whole.  Also, the economic landscape is never static.  In spite of our nostalgia for old-time family businesses, we often gravitate towards the cheaper, more available, products of less beloved companies.  Changing demographics are also a problem for small companies, which have to keep a close eye on what the local buying population is looking for.  Sure, it’s possible to ship products faster and cheaper than ever before, but is that expense, however relatively small, worth it to the small brewer?  And not to mention, will we ever truly get out from under the thumb of COVID-19?  Well, yeah, someday.  But in the meantime, what does it mean for craft beer, and what will the business turn into in the end?

Drink along?  It’s back to free choice, but I encourage you to support your local breweries and beer pubs.

Los gustos de los consumidores siempre están cambiando, al menos en general.  Tampoco es el paisaje económico estático.  A pesar de nuestra nostalgia para el negocio familiar de los viejos tiempos, nos llaman más la atención los productos más baratos y más disponibles de empresas menos admiradas.  El cambio demográfico también puede ser un problema para empresas pequeñas, que tienen que observar atentamente qué busca la población local.  Claro, hoy es posible enviar los productos más rápido y más barato que nunca, pero vale la pena, por relativamente pequeño el gasto, para el cervecero pequeño?  Es más, llegaremos a librarnos de COVID-19?  Bueno, sí, algún día.  Pero mientras tanto, qué significa la situación actual para la cerveza artesana, y cómo evolucionará el negocio en el futuro cercano?

Beber con la presentación?  Volvemos a elección libre, pero animo a todos a apoyar cervecerías locales.

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